Good Enough Design
by mara measor
partnering with thoughtful leaders to build beautiful brands around their good work
Clients that Mara has worked with or led workshops for:
in 2015, mara launched a branding agency with her dear friend Bianca in Harlem, nyc. THrough the agency, as an instructor at the small business development center at columbia university, and as a speaker with the Embrace Change Speakers Bureau, she worked with hundreds of entrepreneurs on branding and design, and taught many more.
one thing Mara observed along the way was that many entrepreneurs can put too much pressure on “branding” to make their businesses succeed. Yet Mara’s belief is that a strong website or logo should stand behind and hold up ideas that are already showing signs of viability. the entrepreneur and their work must drive the story, not the designs.
the term “good enough design” is Mara’s stubborn insistence that though she is a designer, she believes the role of design must come second to the story of the workers and the work.
today, two children and a cross-country move later, Mara continues to bring her good enough approach to branding as she partners with like-hearted artists, entrepreneurs and leaders to build evocative visual worlds through focused sprints.
Want to chat about your project?
Mara takes on about 1-2 projects a month to make space for her other creative work. At the moment, she is scheduling projects about 2-3 months out. If you are interested in working with her, fill out the contact form by clicking the button below, and Mara will reach out within the next few days to schedule a call to discuss your project.